AdPredictive · AWM · Momentum

AWM Linear Workflow w/ Momentum Overlay – Chat Only

Select any step for detail on what's available in Mo Chat today, what's coming, and why. Everything required is scheduled to finish by Thursday, Oct 15.
MO ✓  Available in Mo Chat MO ✗  Not available yet WEEK OF  Target timing MORE INFO NEEDED
Timing shown as the target week. Where a step is partially available, the box is split so each piece carries its own status.

Timeline view

The same steps, arranged by the week they're available or landing.
MO ✓
  • Campaign/Media Plan Creation & Existing Campaign Updates
  • Campaign Constraints Set Up – STANDARD
  • Capacity Assessed / Model Outcomes (inventory/avail capacity)
  • Primary Creatives attached to Global Creative Groups & Active Media Plans
  • Secondary Creatives attached to Secondary Creative Groups
  • Inventory Analyzer Mid-Week Check-in – Network Pacing & Mid-Week Replanning Assessed
  • Update Inventory from iPromo
  • Final Primary Log Checks / Assessment (Find & Replace/Swaps)
  • Lock & Save Scheduled Primary Log(s)
  • Lock & Save Scheduled Secondary Log(s)
Available today
Primary Log (Promos) Optimization — trigger from Mo Chat
Secondary Log Optimization — trigger from Mo Chat
Athena File Import — scope & need decidedMORE INFO NEEDED
Septemberwk of Sep 7wk of Sep 14wk of Sep 21
Campaign Constraints Set Up – ADVANCED
Goal Optimization — Import into Cross
Secondary Templates Creation & Existing Graphic Campaign Updates
Audience/Algo Targets Creation
Athena File Import implementationIF NEEDED
Integration checks & remaining fixes
Finish by Thursday, Oct 15
Octoberwk of Sep 28wk of Oct 5wk of Oct 12

Pending WBD go-ahead

Export Scheduled Primary Log(s) into iPromoTBD, WBD
Export Scheduled Secondary Log(s) to iPromoTBD, WBD

Stabilization & continued development

With the required work finished by Oct 15, the remainder of October and November open a stabilization window. A few areas moved ahead of where they sat in our development plan — or shifted slightly in scope — in order to move quickly, so this is a period of close monitoring and tightening on the workflows in this view. Everything should function with real-world use; the window is how we keep eyes on it and adapt fast where needed.

Development continues alongside, so ongoing progress keeps arriving through and beyond this period. Time after Oct 15 is left uncommitted.

Post Oct 15